Power in Pink

Power in pink has to do with breast cancer, they joined power in pink with she's a fighter clothing and accessories. They do this to help bring awareness to breast cancer. They travel around the US and Canada and have events for breast cancer. Under Armour also has events at the headquarters in Baltimore to help raise money for breast caner. On Under Armour's website they have stories of women who have breast cancer and how they fight it. Under Armour has moonlight walks to help bring awareness and money for breast cancer. Under Armour also has many Power in Pink clothing and accessories.    

W.W.P.

The Wounded Warrior Project that Under Armour does is to honor and empower wounded warriors who were injured in combat. Under Armour does this to help support and encourage warriors to adjust to their new lives and help them achieve new triumphs. Under Armour gives 10% of what people purchase goes to the Wounded Warrior Project. This helps show Under Armour's appreciation to the men and women who fight in combat. In 2009 and after that Under Armour's Division I football teams have played games that honored the Wounded Warrior Project. They had a specially designed uniforms for the game. After the game the jerseys are auctioned off and 100% of the proceeds go to W.W.P. This may also be known as the UA Freedom

UA Green

Under Armour's goal is to fuse performance products with green technology. The UA Green products today are made from recycled bottles. Under Armour dose this because recycled materials help prevent waste to landfills and the need for raw materials to be made into fossil fuels. In 2011 Under Armour estimated that they would convert over 2,000,000 of plastic bottles into performance products.Under Armour uses about up to 4 plastic bottles in each piece of apparel, and they want to increase the number. Under Armour also wants to improve the manufacturing, packing, dying, printing, and other parts of their products.Under Armour also is trying to find ways to reduce the amount of energy they use to run the business.Since 2011 Under Armour factory stores have been built or changed to Green Standard, based on globally recognized protocols, each building has energy efficient lighting and equipment recycled displays. Under Armour is still trying to improve their products and stores to make them even more green!      

The growth of Under Armour

People really began to take notice of Under Armour when front page photo of USA Toady showed Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Plank created a contract with Arizona State University, North Carolina State, and other Division I football teams. Plank got good reviews from the players and this helped the word spread how good Under Armour is. Under Armour then began to launch new apparel lines such as: ColdGear, TurfGear, AllseasonGear, and StreetGear. Then in 2000 Under Armour became the outfitter of the new XFL football league, which then gained them even more attention. In 2003 they launched their first TV commercial. they created their motto, "Protect This House". In 2008 Under Armour opened a lager 6,000 square foot store in Aurora, Illinois. Under Armour has several specialty stores and factory outlet locations in 34 different states. Under Armour has only recently opened a store outside of North America, which is in Scotland. Under Armour is now one of the top athletic clothing and accessories store in the US.