The growth of Under Armour

People really began to take notice of Under Armour when front page photo of USA Toady showed Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Plank created a contract with Arizona State University, North Carolina State, and other Division I football teams. Plank got good reviews from the players and this helped the word spread how good Under Armour is. Under Armour then began to launch new apparel lines such as: ColdGear, TurfGear, AllseasonGear, and StreetGear. Then in 2000 Under Armour became the outfitter of the new XFL football league, which then gained them even more attention. In 2003 they launched their first TV commercial. they created their motto, "Protect This House". In 2008 Under Armour opened a lager 6,000 square foot store in Aurora, Illinois. Under Armour has several specialty stores and factory outlet locations in 34 different states. Under Armour has only recently opened a store outside of North America, which is in Scotland. Under Armour is now one of the top athletic clothing and accessories store in the US.